AI Powered Campaign and Lead Generation SaaS

The Challenge
Marketing agencies often struggle with inefficient lead generation processes and managing multiple client campaigns effectively. They require intelligent tools to improve targeting, qualify leads automatically, and optimize campaign performance across their client base.
Our Solution
NetScale developed a dedicated SaaS product designed specifically for marketing agencies to centralize campaign management and automate lead generation. This subscription-based SaaS integrates machine learning models for lead scoring and predictive targeting based on aggregated data patterns and user behavior. The SaaS provides automated workflows for email sequences, ad management, and performance tracking, enabling agencies to deliver better results for their clients.
Key Technologies Used:
ReactNode.jsPostgreSQLAWS SageMakerAWS LambdaAPI GatewayS3CloudFrontStripe APIMarketing API Integrations (Google Ads, Facebook Ads)
Results & Impact
- Agencies using the SaaS reported an average increase in qualified lead volume by 45% within the first quarter.
- Improved campaign conversion rates by an average of 25% through enhanced targeting features.
- Reduced agencies' manual effort in campaign management by up to 60%.
- Provided clear, actionable dashboards for agencies to track client campaign performance and ROI.
- Enabled agencies to scale their operations more efficiently and manage more clients effectively.